A landing is a capture page built for your ads traffic: a big photo, your message and an embedded form. Each submission enters your CRM as a contact and an opportunity. Landings live in «Marketing → Capture → Landings» and keep their own stats (visits, leads and conversion).
- 1Go to «Marketing → Capture», «Landings» tab, and click «New landing».
- 2Set the background image, headline and text; the call-to-action button auto-adjusts its color for contrast.
- 3Choose which fields the form asks for; optionally import a proposal's price to display it.
- 4Publish it and share its link in your ads (or embed it). Each submission creates/updates the contact and opens an opportunity; with the Meta Pixel set up, it counts as a «Lead».
- 5Each landing card shows its Visits, Leads and Conversion, and whether it's Published or Draft.
Consejo: There's an AI conversion (CRO) auditor that reviews the landing and suggests improvements before you publish. Conversion is computed from the page's real recorded visits.